05/06/2011
In naming the Asia-Pacific Agencies Of The Year, the Holmes Report commends COSMO for its winning combination of strategic thinking and local knowledge
Holmes Report Names Asia-Pacific Agencies Of The Year
17 Apr 2011
Japanese Consultancy of the Year: Cosmo
Cosmo occupies a unique niche in the middle ground between the large Japanese advertising agency-owned public relations firms, many of which have impressive media contacts and local knowledge but limited strategic capabilities, and the Japanese operations of US multinational agencies, which often provide good processes and sound strategic thinking but don’t always have strong local relationships. Led by Kumi Sato, an American-educated former McKinsey consultant who took over her parents’ firm in the early 80s, Cosmo looks to combine the best features of both those groups.
While, 2010 was not an easy year for the Japanese PR market, Cosmo remained profitable and achieved growth over 2009. The firm employs a team of about 50, with new business was led by healthcare, food and food science, including such accounts Pfizer Animal Health, Alexion Pharma’s Soliris drug and Syngenta’s food security agenda. The firm also increased its crisis work, helping H&M, Reckitt Benckiser and BASF’s petrochemicals division handle distinct issues.
The firm’s retained client list features Novartis, Kinetic Concepts, Sanofi Aventis, Abbott Japan, GSK, the Norwegian Seafood Export Council, Visa and the American Devices and Diagnostics Manufacturers Association.
(Full text can be found here: http://www.holmesreport.com/news-info/10172/Holmes-Report-Names-AsiaPacific-Agencies-Of-The-Year.aspx)
