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Cosmo's comprehensive approach to advocacy focuses on education by engaging key individuals and constituencies to win their support on issues that influence public policy. Key constituencies targeted by Cosmo in the healthcare sector include politicians, bureaucrats, healthcare providers, patients, patient groups, academics, media, and opinion leaders.
As politics in Japan continue to evolve and politicians today are increasingly compelled to listen to public opinion. The concept of “lobbyist” is not well understood in Japan, so direct lobbying activities are most effective when coupled with public affairs and educational activities which win public support.
Cosmo has unparalleled relationships not only with policymakers but with Japanese key opinion leaders including academics, NGOs and business groups such as the ACCJ, European Business Council (EBC), and Japanese Keizaidoyukai. Our advocacy success lies in utilizing many voices to reach wider target audiences, facilitate their understanding and appreciation of the issues, and propel change.
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Imperial College case study
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