COSMO's comprehensive approach to advocacy focuses on education by engaging key individuals and constituencies to win their support on issues that influence public policy. Key constituencies targeted by COSMO in the healthcare sector include politicians, bureaucrats, healthcare providers, patients, patient groups, academics, media, and opinion leaders.
COSMO's proprietary process of Key Opinion Leader (KOL) Research is an invaluable tool for effectively implementing advocacy, issues preparedness, and brand repositioning initiatives.
KOL Research provides valuable insights into the attitudes of stakeholders, their decision making processes, and the issues they perceive as being of primary importance. COSMO's pioneering work in formulating the methodology, conducting research, and recommending communications strategies to secure support from key opinion leaders has been paramount in growing its work in the food and food science, services & healthcare industries.
